Latest SEO Trends to Dominate in 2018
Are you ready to dominate SEO in 2018? The world of search engine optimization is quickly changing; transitioning to the point where the undercurrents like personalization and becoming mobile friendly are the strategies.Here are a few trends most SEO services follow to make your business grow in the coming year:
Voice search – The challenges that most businesses face in adapting to the voice search trend include understanding how to know the difference between standard text and voice search. To optimize the voice SEO strategy, business will need to start thinking in terms of how people speak and interact with one another rather than interacting with the keyboard.
Voice search includes the requirement to focus on long tail keywords and natural language patterns. A text search may be only 3-5 words long, composed of keywords without any general sentence like structure.
Mobile first technique – You might be aware that voice is big. But do you know the driving factor behind the jump in voice searches? The answer is literally in the palm of your hands. Though the searches are mostly initiated through mobile devices, 2018 proves to be the year that brands start to full realize the potential of mobile first SEO.
Currently, the website rankings are based on the series of analytics that applies to desktop searches. Earlier, the mobile first SEO has had the challenge of optimizing their mobile sites for positive user experience.
Without the influence of Google in the mobile first SEO trend, brands should be optimized for their mobile customers to generate maximum engagements and leads. Optimizing your SEO strategy, that includes website speed and content to reach your mobile customers will be more important than ever.
Local SEO Local SEO is a great way of marketing to a targeted local market by using the specific keywords that they use while doing local searches. More often, users do a local search to meet the immediate requirements. This means, the local searches especially that are done from mobile devices are often in question form.
Remember that, the featured snippet which appears in position zero is the main thing a mobile user sees. Connecting with a local business through a featured snippet is easier than scrolling through pages of similar search results while deciding on the one to click on.
User Experience User experience is something that shouldn’t be a trend at all, but instead an expectation. Google analytics and rankings are not as complicated puzzle as they seem to be. The main thing Google will concern about is how satisfying an experience your website is for the user. A positive UX means more return visits, more clicks, and more sales in Google’s pocket.
Final Thought – The main focus on a more personalized user experience as the driving factor behind SEO tactics should make for an interesting and exciting year in SEO. Therefore, now is the right time to say goodbye to conventional SEO services and bring in fresh strategy for optimizing your SEO tactics in ways that will make a great difference in the years to come.
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